How Important is Branding for Small Businesses?
If you run a small business then you’ve likely considered just how important branding is for its success. Branding is something you hear about all the time in the business world and it’s not uncommon for large corporations to pour millions into having their company re-branded.
Just how important is branding for small and local businesses though?
The truth is that you don’t need to have a spectacular brand in order to succeed as a small business. However a great brand is always going to help and will make it easier for you to expand your business if that’s something you want to do.
The most important aspects of a good brand
Below are some of the most important keys to a good brand.
- Company logo – A logo is often thought of as the cornerstone for any brand and for good reason. Your company logo will appear on any piece of stationary or advertising you use for your business so you want to make sure you have a good one. There are some fundamentals to a good logo design that any designer worth their salt will already be aware of.
- Company name – Your company name is another vitally important part of your brand so you want to make sure you come up with a good one. Some of the most successful brands in the world are incredibly simple yet memorable words – Google, Yahoo!, Apple etc. The most important part of coming up with a name for your business is that
- Colours – The colours used in your company logo and stationary are vital for setting the right tone for your business. Colours have a proven effect on human psychology so they should never be an afterthought.
Do you need to hire professionals?
With so many resources available online now, it’s possible for anyone to learn how to design their own logo and business stationary. However, just because you can do this doesn’t necessarily mean you should. If you don’t have any prior experience with design or branding then it’s highly recommended that you hire a professional or professionals to help you brand your business.
A branding agency will be able to look at your business and help to create a unique brand for you that will help you to create the right first impression with customers and to stand out from the competition.